WhatsApp Templates

Overview

WhatsApp Business requires message templates to be pre-approved before they can be used for proactive messaging. This ensures compliance with WhatsApp's policies and prevents spam.

How to Get There

Template Types

Utility Templates

Transactional messages about reservations:

• Booking confirmations
• Check-in instructions
• Payment reminders
• Check-out details

Marketing Templates

Promotional messages:

• Special offers
• Discount promotions
• Re-booking invitations

Authentication Templates

Security-related messages:

• Verification codes
• Login confirmations

Managing Templates

Viewing Templates

The template dashboard shows:

• Template Name - Identifier for the template
• Status - Approved, Pending, or Rejected
• Category - Utility, Marketing, or Authentication
• Language - Template language
• Preview - How the message will appear

Creating Templates

New templates must be submitted to WhatsApp for approval:

• Choose an appropriate category
• Write clear, compliant message content
• Add placeholders for dynamic content
• Submit for review (typically 24-48 hours)

Using Placeholders

Templates support dynamic content:

• {{1}} - First placeholder (e.g., guest name)
• {{2}} - Second placeholder (e.g., property name)
• {{3}} - Additional placeholders as needed

Approval Process

Submission

After creating a template, it's automatically submitted to WhatsApp for review.

Review

WhatsApp reviews templates for compliance with their business messaging policy. This typically takes 24-48 hours.

Approval Statuses

• Approved - Ready to use
• Pending - Under review
• Rejected - Does not meet guidelines

Rejection Reasons

Common reasons for rejection:

• Promotional content in utility category
• Unclear or misleading content
• Missing required information
• Policy violations

Pro Tips